Match Point at Bellevue
A brand identity was developed for Match Point at Bellevue, a luxurious tennis club centered on professional networking and recreational wellness. The design communicates the club’s sophistication across logo, patterns, typography, apparel, facilities, and marketing materials while maintaining a cohesive, refined aesthetic.
Balancing luxury with approachability was key, ensuring the brand felt upscale without being overwhelming. This project reinforced the importance of designing authentically for a brand and maintaining consistency across all touch points.
